You+Tube

=**Description**=

__[|YouTube]__ was founded by former __[|Paypal]__ employees Chad Hurley, Steve Chen, and Jawed Karim on February 15, 2005. The founders’ concept of YouTube was to host a free website that housed professional and amateur video clips in various media such as movie, TV, music video and __[|videoblogs]__ to the mass using __Macromedia Flash__ video format. Anyone may view the clips, but to upload and download clips, individuals must register. __[|YouTube’s]__ slogan is to “Broadcast Yourself”. Therefore, content may be of any topic as long as it is not advertisement, defamation, harassment, pornography, or encouragement of criminal conduct.

=**History**=

__[|Google]__ purchased __[|YouTube]__ for $1.65 billion US dollars on November 13, 2006. The purchase is a clear indication of the popularity of the site. [|Alexa] is a web company who tracks website traffic. It provided evidence of [|YouTube] surpassing __[|MySpace’s]__ growth rate and was ranked fifth, and revealed 100 million video clips were being daily viewed in the 2006 survey. The Nielsen/NetRating stated that the viewers’ dominant age group was 12-to-17 year olds, 44% being female and 56% male. With its popularity on the rise, __[|YouTube]__ has even been catching on with the politicians and advertisement companies to reach the __[|digital natives]__. Their ads are posted on [|YouTube].

=**Impact on Teaching and Learning**=

__[|Digital natives]__ are in the educational system and teachers must use familiar tools and pedagogical instruction in their lessons. __[|Marc Prensky]__, credited in coining the term digital native states, “Our students have changed radically. Today’s students are no longer the people our educational system was designed to teach.” Most of the educators are considered immigrants in the digital nation and need to find tools that speak to the natives.

Digital natives have great difficulties in concentrating using traditional tools such as books and pencils. From the time of their birth to our present age, they have been bombarded with visual stimuli that scream for their attention. They are conditioned to look at things that are new and different and __[|YouTube]__ is the latest tool that is getting their attention. Educators need to be one step ahead and use this free tool to maximize their time in reaching the __[|digital natives]__The various subject matters that are posted on __[|YouTube]__ such as __[|math]__, __[|English]__, __[|art]__, and __[|science]__ allow teachers to use the information for their lessons. Postings could also be helpful in times of emergency, for tutorials, to supplement lessons, or for substitute teachers to use as lesson. Educators can share their lesson plans and pedagogical strategies with other colleagues which would prove to be a great resource. The shared information __[|YouTube]__ can offer benefits both __[|digital native]__ learners and teachers. The survey indicates that young learners like this type of medium and are willing to spend time on it. Why not take advantage of it?

Some of the challenges educators face is cost, time, and copyright issues of educational materials such as videos. Not only is it costly, it is also time consuming to acquire educational videos. Educators have to plan a year in advance when placing a purchase order. The total time is about six months to a year from the time of budget requests to when the goods are received. Once the video has been viewed for two or more years, the video is considered outdated and turns students off. Some educators who are aware of __[|YouTube]__ have actually posted their lessons under the “Howto” video clips category. This method is as resourceful for the educators as it is for their students. Students can easily access a __[|ubiquitous learning]__ environment by downloading the clips onto their iPods, cellphones, or computers and studying during any downtime or place they desire. Presenting tutorials though [|YouTube] is cost effective and saves time for both educators and students. Additionally, with a plethora of new videos uploading daily, each year there can be new videoblog clips to show that the videos are fresh and updated. __[|YouTube]__ should be used as part of the learning and teaching tool in impacting the digital native.

=**Practical Applications**=

//Educator//
 * Use in class lectures, tutorial, lesson or supplement tool
 * Instructions for substitute
 * Create one and upload for students to view
 * Post students’ work

//Business//
 * Used as advertisement by sponsoring a cause, art, or entertainment

//Students//
 * Students can create ubiquitous learning by downloading YouTube video clips onto iPods, computers, cellphones, or any other technology that allows wireless or remote independent learning
 * Upload their work
 * Use as tutorial

=**References**=


 * 1) YouTube home page: http://www.youtube.com/
 * 2) Wikipedia about YouTube: http://en.wikipedia.org/wiki/YouTube
 * 3) Internal page about Adobe Flash: http://etec602.wikispaces.com/AdobeFlash
 * 4) Wikipedia about PayPal: http://en.wikipedia.org/wiki/PayPal
 * 5) Wikipedia about Google: http://en.wikipedia.org/wiki/Google
 * 6) Wikipedia about MySpace: http://en.wikipedia.org/wiki/MySpace
 * 7) Wikipedia about VideoBlog: http://en.wikipedia.org/wiki/Vlog
 * 8) YouTube and the Cultural Studies Classroom: http://insidehighered.com/views/2006/11/13/conway
 * 9) SNL "Lazy Sunday" video: http://www.youtube.com/watch?v=IwK6ugW62is
 * 10) Ubiquitous learning environment: An adaptive teaching system using ubiquitous technology: http://www.ascilite.org.au/conferences/perth04/procs/pdf/jones.pdf
 * 11) Alexa comapny homepage: http://www.alexa.com/
 * 12) Wikipedia about Alexa: http://en.wikipedia.org/wiki/alexa
 * 13) Digital Natives, Digital Immigrants by Marc Pernsky: http://www.marcprensky.com/writing/Prensky%20-%20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf
 * 14) First Obama Presidential Ad:http://www.youtube.com/watch?v=UPy7RnHwvmA

=**Internal Links**=


 * 1) http://etec602.wikispaces.com/AdobeFlash

=**External Links**=


 * 1) YouTube home page: http://www.youtube.com/
 * 2) Wikipedia about YouTube: http://en.wikipedia.org/wiki/YouTube
 * 3) Wikipedia about PayPal: http://en.wikipedia.org/wiki/PayPal
 * 4) Wikipedia about Google: http://en.wikipedia.org/wiki/Google
 * 5) Wikipedia about MySpace: http://en.wikipedia.org/wiki/MySpace
 * 6) Wikipedia about VideoBlog: http://en.wikipedia.org/wiki/Vlog
 * 7) Ubiquitous learning environment: An adaptive teaching system using ubiquitous technology: http://www.ascilite.org.au/conferences/perth04/procs/pdf/jones.pdf
 * 8) Wikipedia about Alexa: http://en.wikipedia.org/wiki/alexa
 * 9) Digital Natives, Digital Immigrants by Marc Pernsky: http://www.marcprensky.com/writing/Prensky%20-%20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf
 * 10) First Obama Presidential Ad:http://www.youtube.com/watch?v=UPy7RnHwvmA

=**Examples**=

//Educational Videos// //Business Sponsor//
 * 1) How to Develop Film: http://www.youtube.com/watch?v=34MENPSeETQ&mode=related&search=
 * 2) Algegra:Solving Liner Equations--Part 1: The Basics: http://www.youtube.com/watch?v=HT5RX998arkhttp://www.youtube.com/watch?v=HT5RX998ark
 * 3) How to write a research paper: http://www.youtube.com/watch?v=IVFkTWaBW54
 * 4) Dna Molecular Biology Visualizations - Wrapping And Replicat: http://www.youtube.com/watch?v=E8NHcQesYl8http://www.youtube.com/watch?v=E8NHcQesYl8
 * 1) AVEENO 3D Street Art-Julian Beever: http://www.youtube.com/watch?v=-zm6Ph6Qvt0
 * 2) First Obama Presidential Ad: http://www.youtube.com/watch?v=UPy7RnHwvmA

=**Author**=

Amanda Kim, student in UH Manoa's Educational Technology Master's Program. E-mail: __kimchong__@hawaii.edu